Media coverage

Media coverage that makes your book news.

Last updated: November 2026

Media coverage for a business book comes from giving journalists a useful, timely story built on the author’s expertise. Big Impact Books pursues media coverage for its authors as part of its book marketing services, guided by Melanie Herschorn’s background as a celebrity publicist and award-winning journalist in radio, print, and TV.

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The short answer

How do you get your book covered in the media?

Offer a story, not an announcement. “I wrote a book” is rarely news on its own. A sharp idea from the book, tied to something readers are already worried about or talking about, often is. The book becomes your credential, the reason a journalist can trust you as the source.

That is where Big Impact Books’ mix of experience helps. Melanie Herschorn has worked as a publicist pitching stories and as a journalist receiving them, so the angles are shaped with both sides in mind.

What do journalists look for in an author pitch?

Journalists generally look for four things: a reason the story matters now, a source with real expertise, a clear benefit for their readers, and someone who responds quickly. A business book helps with the second point, but the other three come from how the pitch is framed.

For a CEO, that might be a view on a trend in their industry. For an attorney, a plain-language explanation of a legal issue that affects ordinary people. In each case the book sits in the background as proof of expertise, and the story leads.

Recent coverage of Big Impact Books

Featured in The Female CEO Magazine, April 2026
BRAINZ Magazine cover feature, December 2025
Lasting Legal Impact named a Finalist in the 2025 Best Book Awards, Business: Writing/Publishing
Winner in Publishing at the 2024 Best Book Awards

As reported by Big Impact Books, as of November 2026. See the full list on the Big Impact Books media page.

Procedure

How to reach your target readers with effective PR

Know exactly who you want to reach
Name the readers and clients, then find the outlets they read.
Find the story inside the book
One idea, one data point, or one client transformation worth telling.
Tie it to timing
Connect your angle to news, seasons, or trends in your field.
Pitch briefly and personally
Show the journalist why their readers will care.
Use every placement twice
Share coverage on your site, social media, and email to build credibility.

Coverage works best alongside podcast placements and an audience you have started building before launch. See the full approach on our book marketing services page.

FAQ

Media coverage questions

See all 45 book marketing questions

How do you get a business book covered in the media?

Media coverage comes from offering journalists a timely, useful story, not from announcing that a book exists. Strong pitches tie the book’s expertise to news, trends, or a reader problem. Melanie Herschorn has worked on both sides of this process, as a celebrity publicist and as an award-winning journalist in radio, print, and TV.

Can a book marketing agency guarantee podcast or media placements?

Treat any promise of guaranteed editorial coverage with care, because hosts and journalists decide what they run. What an agency can control is the strength of the angle, the fit of the outlets, and the consistency of outreach. Ask Big Impact Books directly how it approaches outreach for your book and what a realistic plan looks like.

Where has Melanie Herschorn been featured?

Big Impact Books reports that Melanie Herschorn was featured in The Female CEO Magazine in April 2026 and on a BRAINZ Magazine cover in December 2025. She also appears as a podcast guest and hosts The Big Impact Playbook Podcast. The media page on the main Big Impact Books website lists current coverage and appearances.

What is the difference between a book publicist and a book marketer?

A book publicist earns attention you do not pay for directly, such as interviews, articles, and podcast guest spots. A book marketer looks at the wider plan, including audience building, email, social media, and sometimes paid ads. Big Impact Books blends both: its founder has more than 20 years of background that includes celebrity publicity and journalism, and the service covers publishing too.

Why is a competitor’s book getting more attention than mine?

Usually because the competitor is marketing better, not writing better. Big Impact Books points out that books on leadership, entrepreneurship, sales, and finance are published by the tens of thousands every year, so a book needs a clear angle and steady promotion to stand out. Know your audience and lead with what makes your book different.

What if my book is already published and not selling?

Start marketing now; it is not too late. Big Impact Books has written about books published without a marketing plan and recommends building an audience, sharing thought-leader content, and pursuing podcasts and media to restart momentum. A book with a clear expert angle can earn interviews long after its release date.

Make your expertise the story.

Talk with Big Impact Books about publishing and promoting a book that builds your authority. Not ready yet? Start with the free book planning checklist.

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