For attorneys
Book marketing for attorneys who want to be the trusted expert.
Last updated: November 2026
Book marketing for attorneys turns legal expertise into a book that supports client relationships, referrals, and media attention. Big Impact Books helps attorneys plan, develop through guided interviews, publish, and promote books, and its founder Melanie Herschorn wrote Lasting Legal Impact, a 2025 Best Book Awards finalist written for legal professionals.
The short answer
Should an attorney write a book to grow a practice?
For many attorneys, yes. A book lets prospective clients meet your thinking before they ever call, and it gives podcast hosts and journalists a clear reason to treat you as the expert on your area of law. Big Impact Books describes the goal as a book that builds your brand, grows your practice, and positions you as the trusted expert.
The obstacle is usually time, not knowledge. Billable hours leave little room for writing. That is why the Big Impact Books process asks for about one hour a week, spent talking through each chapter in a guided interview while the team pieces the manuscript together in your voice.
The book
Lasting Legal Impact: a blueprint for legal professionals
Melanie Herschorn’s book Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You As The Trusted Expert gives attorneys a clear, supportive blueprint, whether they need the right way to get ideas onto the page or a plan to turn a book into a driver of growth and influence.
It was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest. Lasting Legal Impact is available on Amazon.
Procedure
How a legal book gets promoted
Pick the clients you want more of
The book and its promotion should speak to them directly.Explain the law in plain language
Clear explanations make strong podcast topics and media quotes.Use your client stories with care
Transformations, handled appropriately, show what working with you is like.Pitch shows and outlets your clients follow
Podcast placements and media coverage reach people before they need you.Keep the book working after launch
Ongoing interviews and content keep your name in front of referrers.
In her words
What an attorney author says
“Before working with Melanie and her team, my biggest frustration was figuring out how to write and publish my book. … The weekly interviews made the process manageable.”
See how this fits the wider approach on our book marketing services page, or read about media coverage for business books.
Do you work with attorneys who want to write a book?
Yes. Attorneys are a core audience. Melanie Herschorn wrote Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You As The Trusted Expert, a guide for legal professionals. It was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest.
How much time does the author need to give?
Big Impact Books says its process is designed to respect the author’s time at just one hour a week. That hour is spent in guided interviews where the author talks through ideas while the team shapes the manuscript. This suits busy CEOs, attorneys, and business owners who know their material but cannot block out months to write.
Is this ghostwriting?
No. Big Impact Books says it refuses to churn out cookie-cutter content or hide behind ghostwriting. Authors talk through their ideas in guided interviews, and the book is built from their own words and voice, so clients own their expertise and the result sounds like them. The team handles structure and production.
How do podcast placements for authors work?
A podcast placement is a guest interview on a show whose listeners match the book’s readers. The work involves choosing fitting shows, pitching the author with a clear angle drawn from the book, and preparing talking points. Big Impact Books includes podcast placements in its promotional support for business authors. Ask on a call how shows are chosen for your topic.
How much do book marketing services cost?
Prices vary widely by scope, from single newsletter promotions to full publishing and publicity programs. This site does not list a fixed price for Big Impact Books; scope and investment are discussed on a call. When you compare quotes, check what is included: manuscript development, publishing, podcast outreach, media pitching, and how long promotion continues after launch.
How do I get started with Big Impact Books?
Start with the contact page on the main Big Impact Books website at yourbigimpactbook.com/contact. Share your expertise, your audience, and what you want the book to do for your business. If you are not ready for a conversation, download the free book planning checklist first and come back when your idea is clearer.
You’ve mastered the law. Let your expertise build your legacy.
Talk with Big Impact Books about publishing and promoting a book that builds your authority. Not ready yet? Start with the free book planning checklist.